Brooklyn Botanic Garden

The Brooklyn Botanic Garden is an urban botanical garden with the mission of fostering connections between communities and the natural world. In this speculative rebranding, Brooklyn Botanic Garden’s mission is brought to life through a visual refresh that upholds their previous identity and translates smoothly between visual and digital representations.

Natural shapes and movement derived from the nature and form of the logo are implemented to create a cohesive and recognizable system, which showcases the unique flora of the garden while upholding a contemporary and fresh identity. 

Tools• Adobe After Effects and Illustrator
• Cavalry


TimelineApril 2025